The bikini in popular culture appears in competitions, films, magazines, music, literature, magazines and even video games. Despite the easy availability of more revealing glamor imagery, bikini modeling remains popular and can still stir controversy. As a matter of fact, the popular culture portrayals of the bikini led, to a large extent, to its acceptance by society at large. In 1960, Brian Hyland's pop song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspired a bikini-buying spree. By 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, led a wave of films that made the bikini a pop-culture symbol. Playboy first featured a bikini on its cover in 1962. The Sports Illustrated Swimsuit Issue debuted two years later. This increasing popularity was reinforced by its appearance in contemporary movies like How to Stuff a Wild Bikini featuring Annette Funicello and One Million Years B.C featuring Raquel Welch. Hollywood stars like Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida and Jane Russell helped the growing popularity of bikinis further. Pin up posters of Monroe and Mansfield, as well as Hayworth, Bardot and Raquel Welch distributed around the world contributed significantly to the popularity of the bikini.
One-piece or a two-piece bikini
The bikini is typically a women's swimsuit, either a one-piece or a two-piece. For the two-piece, one part of the attire is covering the breasts; the other the groin and, optionally, part or all of the buttocks, leaving an uncovered area between the two. The bikini is often worn in hot weather, while swimming or sunning. A bikini is often worn as an undergarment to the wetsuit for waterskiing, scuba diving, surfing, and wakeboarding. The shapes of both parts of a bikini resemble women's underwear, and the lower part can range from revealing thong or g-string to briefs and modest square-cut shorts. Merriam–Webster's Collegiate Dictionary (11th edition) describes the bikini as "a woman's scanty two-piece bathing suit", "a man's brief swimsuit" and "a man's or woman's low-cut briefs".
While two-piece bathing suits had been worn on the beach before, the modern bikini was invented by French engineer Louis Réard in 1946. He named it after Bikini Atoll in the Pacific, the site of the Operation Crossroads nuclear weapon tests in July that year.
The bikini is perhaps the most popular female beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women." By the mid 2000s bikinis had become a $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the suntanning industries.
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